LOCAL FRAMEWORK OF CHINESE ADVERTISING SLOGANS
The present work explores the local architectonics of the advertising slogan as a type of microtext in Chinese. Despitenumerous studies on the issue of advertising texts, in particular on the advertising slogan, much of this topic remainsunexplored. In favor of the relevance and novelty of this stud...
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| Format: | Article |
| Language: | English |
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Marina Sokolova Publishings
2022-04-01
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| Series: | Russian Linguistic Bulletin |
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| Online Access: | https://rulb.org/wp-content/uploads/wpem/pdf_compilations/1(29)/183-186.pdf |