Meet the Predators
The TV industry has traditionally relied on advertising and subscription fees for revenue. Recently, brand extensions and co-branding strategies have been rediscovered as income sources. A prominent example of such a strategy is the TV format Dragons’ Den, which has been locally produced in many dif...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Netherlands Institute for Sound and Vision
2016-08-01
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| Series: | VIEW Journal of European Television History and Culture |
| Online Access: | https://www.viewjournal.eu/article/10.18146/2213-0969.2016.jethc106/ |