Development of the Effective Marketing Strategy of New Industrial Product Pricing
Marketing approach to industrial product pricing which takes into account presence of real consumer profits in goods has been considered in the paper. Methods of parametrical pricing that permit to calculate the price with due account of technical-and-operational indices have been analyzed. Advantag...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Belarusian National Technical University
2003-06-01
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| Series: | Nauka i Tehnika |
| Online Access: | https://sat.bntu.by/jour/article/view/1614 |