A Critical Discourse Analysis of Business Academia on the Role and Status of the National Language
This qualitative case study is an exploration of the phenomenon of the ways in which Urdu as the national language is represented in discursive practices of senior business academia. The research design, built on Fairclough’s Critical Discourse Analysis (CDA) model (2009) is of dialectical-relationa...
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Format: | Article |
Language: | English |
Published: |
Institute of Business Management
2017-11-01
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Series: | Journal of Education and Educational Development |
Online Access: | https://jmsnew.iobmresearch.com/index.php/joeed/article/view/178/349 |