Business Model of a Creative Company and Design Management
The aim of the article is to present the creative company’s business model in the context of design management. The article is a literature review. The first part outlines reasons for dealing with the issues of the creative sector, including business models. It presents definitions of the creative s...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2019-05-01
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| Series: | Problemy Zarządzania |
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| Online Access: | http://pz.wz.uw.edu.pl/gicid/01.3001.0013.2029 |