MARKETING IN THE SOCIO-ECONOMIC DEVELOPMENT OF UKRAINIAN CITIES IN THE CONTEXT OF EUROPEAN DIMENSION

The article analyses the main aspects of the philosophy, methodology and tool of marketing in socio-economic development of cities in Ukraine. The attention is focused on perceived deficiencies in the study area. Reviewed basic information on the implementation of marketing principles in the develo...

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Bibliographic Details
Main Authors: Volodymyr Pylypchuk, Arutiun Papoian
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2019-04-01
Series:Economics & Education
Subjects:
Online Access:http://baltijapublishing.lv/index.php/econedu/article/view/1032