Measuring Brand Emotional in Increasing Brand Loyalty
Brand loyalty has an important role in advancing a product so that consumers remain loyal in choosing the product that is being marketed. The research aims to determine the effect of brand emotion on brand loyalty. The data analysis technique used is simple linear regression analysis and using non-...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2021-08-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1565 |