PENGARUH PRODUCT PRICE, INDIVIDUAL PERSONALITY DIFFERENCES, ENVIRONMENTAL FRIENDLINESS PADA KEPUTUSAN PEMBELIAN

The purpose of this study was to determine the effect of Product Price, Individual Personality Differences on Environmental Friendliness of Isotonik Drink “Isoplus”. The population used in this research are runners who practice at GOR Soemantri. Sampling method in this research was conducted by ques...

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Bibliographic Details
Main Author: Rina Astini
Format: Article
Language:English
Published: Universitas Mercu Buana 2020-02-01
Series:MIX: Jurnal Ilmiah Manajemen
Subjects:
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/7845