PENGARUH PRODUCT PRICE, INDIVIDUAL PERSONALITY DIFFERENCES, ENVIRONMENTAL FRIENDLINESS PADA KEPUTUSAN PEMBELIAN
The purpose of this study was to determine the effect of Product Price, Individual Personality Differences on Environmental Friendliness of Isotonik Drink “Isoplus”. The population used in this research are runners who practice at GOR Soemantri. Sampling method in this research was conducted by ques...
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Format: | Article |
Language: | English |
Published: |
Universitas Mercu Buana
2020-02-01
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Series: | MIX: Jurnal Ilmiah Manajemen |
Subjects: | |
Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/7845 |