Role of culture in international business: A synthetic review
The main objective of the paper is to discuss the role of culture in international business and to present main dimensions and typologies of cultural behaviours while doing business internationally. The article is organised in two sections. At first, cultural context of international business and en...
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| Format: | Article |
| Language: | English |
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Cracow University of Economics
2016-10-01
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| Series: | Przedsiębiorczość Międzynarodowa |
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| Online Access: | http:////pm.uek.krakow.pl/article/view/1099 |