A Generational Cohort Study of the Relationship between Religious Intensity and Religious Assurance for the Purchase of Non-food Products
This paper reports on a study of a special market segment in Malaysia: a group of consumers labeled as the generational cohort of the Malaysian Gen Y consumers. The objective of this paper is to examine the influence of religion and intensity of religion in a consumer's make up on the purchase...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2015-07-01
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| Series: | International Journal of Economics and Financial Issues |
| Online Access: | https://www.econjournals.com/index.php/ijefi/article/view/1398 |