Group Type and Social Media Engagement Strategies in the EU: The Case of British Interest Groups on Facebook
Although interest group strategies have been studied by a number of authors who compare different types of groups, our knowledge about how these different types of groups differ in the way they use social media as a strategy to realise their goals is limited. In this paper, we use the hierarchy of...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Midwest Public Affairs Conference
2021-08-01
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Series: | Journal of Public and Nonprofit Affairs |
Subjects: | |
Online Access: | https://www.jpna.org/index.php/jpna/article/view/401 |