Group Type and Social Media Engagement Strategies in the EU: The Case of British Interest Groups on Facebook

Although interest group strategies have been studied by a number of authors who compare different types of groups, our knowledge about how these different types of groups differ in the way they use social media as a strategy to realise their goals is limited. In this paper, we use the hierarchy of...

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Bibliographic Details
Main Authors: Direnc Kanol, Muesser Nat
Format: Article
Language:English
Published: Midwest Public Affairs Conference 2021-08-01
Series:Journal of Public and Nonprofit Affairs
Subjects:
Online Access:https://www.jpna.org/index.php/jpna/article/view/401