Organisational Symbols: Reflections of Organisational Culture?

The objective of this paper is to discuss the role(s) of organisational symbols in representing organisational identity. To what extent do the so-called organisational symbols have significant impact on the employees in an organisation in identifying themselves with the organisational identity? Is i...

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Main Author: Norhafezah Yusof
Format: Article
Language:English
Published: UUM Press 2009-05-01
Series:International Journal of Management Studies
Online Access:https://www.scienceopen.com/document?vid=142444bb-13cd-42ab-b2b5-966b4d5f8aca
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author Norhafezah Yusof
author_facet Norhafezah Yusof
author_sort Norhafezah Yusof
collection DOAJ
description The objective of this paper is to discuss the role(s) of organisational symbols in representing organisational identity. To what extent do the so-called organisational symbols have significant impact on the employees in an organisation in identifying themselves with the organisational identity? Is it due to the top-down approach imposed by the top management? This paper is based on a six month ethnographic study conducted in selected Information Communication Technology (ICT) based corporations in one of the Malaysian Multimedia Super Corridor (MSC) cities. From the fi ndings, there are three main organisational symbols which are related to organisational identity: identity cards, black sofa, and offi ce cubicles. The paper concludes that the construction of organisational symbols is a mix of a controlled culture (top-down) and to a certain degree is the participative activity of the employees. Nevertheless, the organisational symbols are embraced by the employees due to the need to be identified with an organisation.  
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spelling doaj.art-e522082d19cb4547a691a9ee0d5e9e682023-02-23T11:40:57ZengUUM PressInternational Journal of Management Studies2232-16082180-24672009-05-0110.32890/ijms.16.1.2009.9961Organisational Symbols: Reflections of Organisational Culture?Norhafezah YusofThe objective of this paper is to discuss the role(s) of organisational symbols in representing organisational identity. To what extent do the so-called organisational symbols have significant impact on the employees in an organisation in identifying themselves with the organisational identity? Is it due to the top-down approach imposed by the top management? This paper is based on a six month ethnographic study conducted in selected Information Communication Technology (ICT) based corporations in one of the Malaysian Multimedia Super Corridor (MSC) cities. From the fi ndings, there are three main organisational symbols which are related to organisational identity: identity cards, black sofa, and offi ce cubicles. The paper concludes that the construction of organisational symbols is a mix of a controlled culture (top-down) and to a certain degree is the participative activity of the employees. Nevertheless, the organisational symbols are embraced by the employees due to the need to be identified with an organisation.  https://www.scienceopen.com/document?vid=142444bb-13cd-42ab-b2b5-966b4d5f8aca
spellingShingle Norhafezah Yusof
Organisational Symbols: Reflections of Organisational Culture?
International Journal of Management Studies
title Organisational Symbols: Reflections of Organisational Culture?
title_full Organisational Symbols: Reflections of Organisational Culture?
title_fullStr Organisational Symbols: Reflections of Organisational Culture?
title_full_unstemmed Organisational Symbols: Reflections of Organisational Culture?
title_short Organisational Symbols: Reflections of Organisational Culture?
title_sort organisational symbols reflections of organisational culture
url https://www.scienceopen.com/document?vid=142444bb-13cd-42ab-b2b5-966b4d5f8aca
work_keys_str_mv AT norhafezahyusof organisationalsymbolsreflectionsoforganisationalculture