Stylistic devices in french advertising texts

This article deals with the problem of stylistic devices of the lexical level, widely applied in modern French advertising texts as means of linguistic manipulation on mass consciousness.

Bibliographic Details
Main Author: A S Borisova
Format: Article
Language:English
Published: Peoples' Friendship University of Russia (RUDN University) 2009-09-01
Series:Russian journal of linguistics: Vestnik RUDN
Subjects:
Online Access:http://journals.rudn.ru/linguistics/article/view/9495