Designing an Effective Model of Advertising Campaigns for (Snack) Food Products
Objective The purpose of this study is to design a model to increase the effectiveness of advertising campaigns for food products, in particular, snacks. Methodology This is mixed-methods and developmental research. Its participants, in the qualitative part, included marketing professors and exper...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2022-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_87747_7bc70f5315b82dd6f976f58c1d2affe7.pdf |