Branding capabilities in information and knowledge services, applying grounded theory
Objective: This qualitative study aims to find branding capabilities of Iranian National Library with approach of 4p.Methodology: The study is based on a systematic approach and applies the grounded theory. For this purpose, 13 deep interviews with the faculty members and senior staff of Iranian Nat...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-06-01
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| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_53026_b6e29c7caed7bf1c2ecf5c6b13abf34e.pdf |