Destination Brand Equity:
Research on destination brand has been performed in the tourism marketing field since the mid-1990s. Studies of the brand perspective on destination started from changes in the tourism environment, such as expansion of tourism opportunities, increasing re-visitors, and a continued segmentation strat...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2018-12-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/1/38_2018.029/_html/-char/en |