Brand recognition action in mobile shopping

Depending on the development in technology, consumer expectations are also changing. Depending on the changing demands and needs, both the consumers and the virtual environment quickly go to meet these situations. As smart phones make our lives easier, by using mobile internet as a part of the shopp...

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Bibliographic Details
Main Authors: Basal Murat, Gayretlı Sule
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/99/e3sconf_afe23_03005.pdf