Methodical foundation of trade enterprises’ outdoor advertising campaign places number’s substantiation

In the article proposed methodical recommendations of substantiation minimum necessary quantity places in the effective outdoor advertising campaign address program of trade enterprises.

Bibliographic Details
Main Author: A.S. Krepak
Format: Article
Language:English
Published: Sumy State University 2012-09-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_84_91.pdf