BEHAVIOR ANALYSIS OF SPORTING GOODS CONSUMERS

The actual aims of this paper is to study and analyze the consumer’s behavior regarding sports articles, which represent a relatively new area of studying all over the world and especially in our country. At the beginning of the sports products and services development, the countries and the organi...

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Bibliographic Details
Main Authors: Maria-Daniela MACRA-OŞORHEAN, Álmos ANDRÁS, Simion Gheorghe MERCHEȘ
Format: Article
Language:English
Published: Cluj University Press 2016-03-01
Series:Studia Universitatis Babeş-Bolyai: Educatio Artis Gymnasticae
Subjects:
Online Access:http://193.231.18.162:80/index.php/subbeducatio/article/view/4559