BEHAVIOR ANALYSIS OF SPORTING GOODS CONSUMERS
The actual aims of this paper is to study and analyze the consumer’s behavior regarding sports articles, which represent a relatively new area of studying all over the world and especially in our country. At the beginning of the sports products and services development, the countries and the organi...
Main Authors: | Maria-Daniela MACRA-OŞORHEAN, Álmos ANDRÁS, Simion Gheorghe MERCHEȘ |
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Format: | Article |
Language: | English |
Published: |
Cluj University Press
2016-03-01
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Series: | Studia Universitatis Babeş-Bolyai: Educatio Artis Gymnasticae |
Subjects: | |
Online Access: | http://193.231.18.162:80/index.php/subbeducatio/article/view/4559 |
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