Word-of-Mouth Escalation Levels
A huge amount of marketing literature focuses on communication among customers about products, services, or providers, which is referred to as Word-of-mouth (WoM). However, only a small part of the literature discusses in which situations and between which individuals WoM occurs. This article derive...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Aarhus University
2024-03-01
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| Series: | Hermes |
| Subjects: | |
| Online Access: | https://tidsskrift.dk/her/article/view/137856 |