An empirical investigation of the extended Technology Acceptance Model to explain mobile banking adoption
This study utilizes partial least square-structural equation modelling to investigate the determinants of mobile banking adoption in the case of North Cyprus. The analysis was conducted on a sample of 250 respondents gathered through a self-administrated survey. We applied a modified Technology Acce...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Alexandru Ioan Cuza University of Iasi
2022-12-01
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Series: | Eastern Journal of European Studies |
Subjects: | |
Online Access: | https://ejes.uaic.ro/articles/EJES2022_1302_GOK.pdf |