Pengaruh Keputusan Pemilihan Pada Sekolah Islam Terpadu Terhadap Kepuasan dan Positive Word of Mouth
The number of private schools continues to increase from year to year and affects the competition between schools and stimulated research in educational marketing. This study is to analyze the effect of religiosity, school reputation, product and perceived service quality on parental selection decis...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2022-05-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/36685 |