Impact of user-generated travel posts on travel decisions: A comparative study on Weibo and Xiaohongshu
With the growing popularity and versatility of mobile applications, this study examined consumers' usage of multi-functional social media content apps and the influence of user-generated travel posts on their travel decision-making. Using the case of Chinese millennial travelers and Weibo and X...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-11-01
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| Series: | Annals of Tourism Research Empirical Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666957922000325 |