New business models for advertisers: The video games sector in Spain. Advergaming Vs Ingame Advertising
The article aims the advertising efficiency video games have in Spain, which is of the utmost importance considering results from latest studies on effectiveness. Video games have become one of the most valuable platforms used by advertisers when looking for new ways to reinforce brand awareness. Th...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Icono 14
2016-07-01
|
| Series: | La Revista Icono 14 |
| Subjects: | |
| Online Access: | https://icono14.net/ojs/index.php/icono14/article/view/964 |