Adjusting the ratio between idea-driven development and data-driven development in product updates
Data usage has a major impact on the corporate innovation process by providing more multifaceted and clarified customer insights than those that have been available before. However, data-driven development relies on objective data, and as a result of the constant pursuit of rationality, we are confr...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2023-12-01
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| Series: | Annals of Business Administrative Science |
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| Online Access: | https://www.jstage.jst.go.jp/article/abas/22/6/22_0231016a/_pdf/-char/en |