The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China

The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China

Purpose: The main goal of the article is to verify the significance of and evaluate selected online communication tools among young people in three culturally and technologically different countries – Poland, Croatia and China. Design/methodology/approach: The research was conducted using a paper...

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Bibliographic Details
Main Authors: Magdalena Kowalska, Martyna Kostrzewska, Kristina Petljak
Format: Article
Language:English
Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2021-04-01
Series:Problemy Zarządzania
Subjects:
young consumers
digital marketing
online communication tools
online relationship
Online Access:https://pz.wz.uw.edu.pl/resources/html/article/details?id=217793

Internet

https://pz.wz.uw.edu.pl/resources/html/article/details?id=217793

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