The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China
Purpose: The main goal of the article is to verify the significance of and evaluate selected online communication tools among young people in three culturally and technologically different countries – Poland, Croatia and China. Design/methodology/approach: The research was conducted using a paper...
Main Authors: | Magdalena Kowalska, Martyna Kostrzewska, Kristina Petljak |
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Format: | Article |
Language: | English |
Published: |
Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2021-04-01
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Series: | Problemy Zarządzania |
Subjects: | |
Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=217793 |
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