Impact of ecological presence in virtual reality tourism on enhancing tourists’ environmentally responsible behavior

Abstract In an era where environmental conservation is increasingly critical, identifying pathways through which technological innovations like virtual reality tourism (VRT) can promote sustainable behaviors is vital. This study investigates the impact of ‘ecological presence’, a newly proposed sub-...

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Bibliographic Details
Main Authors: Zhen Su, Biman Lei, Dandan Lu, Shuchen Lai, Xijing Zhang
Format: Article
Language:English
Published: Nature Portfolio 2024-03-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-024-56615-z