A Mathematical Model for Customer Segmentation Leveraging Deep Learning, Explainable AI, and RFM Analysis in Targeted Marketing

A Mathematical Model for Customer Segmentation Leveraging Deep Learning, Explainable AI, and RFM Analysis in Targeted Marketing

In the evolving landscape of targeted marketing, integrating deep learning (DL) and explainable AI (XAI) offers a promising avenue for enhanced customer segmentation. This paper introduces a groundbreaking approach, DeepLimeSeg, which synergizes DL methodologies with Lime-based Explainability to seg...

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Bibliographic Details
Main Authors: Fatma M. Talaat, Abdussalam Aljadani, Bshair Alharthi, Mohammed A. Farsi, Mahmoud Badawy, Mostafa Elhosseini
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Mathematics
Subjects:
customer segmentation
deep learning
explainable artificial intelligence (XAI)
mathematical model
recency, frequency, and monetary (RFM)
Online Access:https://www.mdpi.com/2227-7390/11/18/3930

Internet

https://www.mdpi.com/2227-7390/11/18/3930

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