DEVELOPMENT OF MEASUREMENT SCALE FOR PERSONALIZED RECOMMENDED PRODUCT ACCEPTANCE (PRPA-SCALE)
Personalized recommendation (PR) system has been established to enhance consumers experience by suggesting products for consumers. Researches in PR mostly focus on the PR “system” acceptance but not the “actual product” acceptance. Therefore, this research aims to develop an instrument that measures...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zibeline International
2022-10-01
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| Series: | Malaysian E Commerce Journal |
| Subjects: | |
| Online Access: | https://myecommerecejournal.com/wp-content/uploads/2022-issue2/2mecj2022-76-85.pdf |