Impact of Innovation on Consumers Liking and Willingness to Pay for Traditional Sausages
The main objective of the study was to evaluate Polish consumers’ liking and willingness to pay for innovations in traditional sausages “Kabanos”. The study also attempted to determine whether regional differences may influence acceptance of innovations and the willingness to pay for such products....
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Institute of Animal Reproduction and Food Research
2016-06-01
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Series: | Polish Journal of Food and Nutrition Sciences |
Subjects: | |
Online Access: | http://www.degruyter.com/view/j/pjfns.2016.66.issue-2/pjfns-2016-0004/pjfns-2016-0004.xml?format=INT |