Dynamic capability and competitive advantage of event management ventures in Kenya
ABSTRACTEvent management in the hospitality industry came into being because many corporate firms, families and friends asked hotels to organise their gatherings. For corporate firms, these events are considered training programmes, meetings, or conferences. For families, events include weddings, bi...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-03-01
|
| Series: | Research in Hospitality Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/22243534.2024.2318100 |