Family Business Image and Reputation. A Model of the Influencing Factors, Actions, and Effects
One of the key elements for family business success lies in the fact that they are being perceived as companies' part of the community with an approachable image, projecting a human figure, and contributing to the local economy. Nowadays, brands are not only offering functional but also emotion...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-12-01
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| Series: | Management Dynamics in the Knowledge Economy |
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| Online Access: | https://doi.org/10.25019/mdke/7.4.04 |