Antecedents and Outcomes Of Customer Experience in Iran online Retailing
Abstract In competitive world of online retailing and with respect to the importance of gaining competitive advantages, the experience and approach of experiential marketing has received significant attention to achieve competitive advantages for retailers. However, the study of factors which are a...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2018-11-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_4461_a47c88a7a7ad07772344a7a47ce0706e.pdf |