Limitations of modern microeconomic theory of consumer choice: Sociological perspective
Neoclassical theory of consumer choice needs to be reformed. Assumption that consumer choice is not influenced by the choice of others is in collision with reality. New and better theory of consumer choice is unimaginable without incorporation of intersubjective factors into the model of derivation...
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| Format: | Article |
| Language: | English |
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Sociological Scientific Society of Serbia
2008-01-01
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| Series: | Sociologija |
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| Online Access: | http://www.doiserbia.nb.rs/img/doi/0038-0318/2008/0038-03180803313R.pdf |