PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI VARIABEL KEPUASAN (STUDI PADA BENGKEL AHASS 0002-ASTRA MOTOR SILIWANGI SEMARANG)
The competition with other dealers offering similar service results in the decreasing number of customers atAHASS 0002-Astra Motor Semarang Siliwangi (AMSS) within the past two years (2008-2009). This study is aimed at finding out the influence of price and service quality upon customer loyality med...
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| Format: | Article |
| Language: | English |
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Department of Business Administration, Diponegoro University
2012-09-01
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| Series: | Jurnal Administrasi Bisnis |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/4316 |