How to market OR successfully
It was with considerable amusement that I noticed a recent flyer from ORSSA for a one day workshop on "Marketing Operations Research". The brochure contained some amusing but painful truths such as "Most O.R. Practitioners experience difficulty in marketing O.R." For those of you...
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| Format: | Article |
| Language: | English |
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Operations Research Society of South Africa (ORSSA)
2003-12-01
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| Series: | ORiON |
| Online Access: | http://orion.journals.ac.za/pub/article/view/449 |