Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector

Context of sustainable consumption is based on conscious and rational behaving consumer. The retail industry, from suburban big-box stores to boutique shops, is among the most public of industries. Retailers employ millions and directly enable most consumer purchases. As such, they are in a unique p...

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Bibliographic Details
Main Authors: Paluchová Johana, Prokeinová Renáta Benda
Format: Article
Language:English
Published: Sciendo 2014-06-01
Series:Visegrad Journal on Bioeconomy and Sustainable Development
Subjects:
Online Access:https://doi.org/10.2478/vjbsd-2014-0008