Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector
Context of sustainable consumption is based on conscious and rational behaving consumer. The retail industry, from suburban big-box stores to boutique shops, is among the most public of industries. Retailers employ millions and directly enable most consumer purchases. As such, they are in a unique p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2014-06-01
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| Series: | Visegrad Journal on Bioeconomy and Sustainable Development |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/vjbsd-2014-0008 |
| _version_ | 1811272717749452800 |
|---|---|
| author | Paluchová Johana Prokeinová Renáta Benda |
| author_facet | Paluchová Johana Prokeinová Renáta Benda |
| author_sort | Paluchová Johana |
| collection | DOAJ |
| description | Context of sustainable consumption is based on conscious and rational behaving consumer. The retail industry, from suburban big-box stores to boutique shops, is among the most public of industries. Retailers employ millions and directly enable most consumer purchases. As such, they are in a unique position to advance sustainability by educating consumers and offering products with recycled content, durability, and ethical supply chains. In this article, we write about what leading retailers are doing or not doing to advance principals of sustainability in the products or services they sell, and how the consumers sustainably thing. The article is a part of Scientifics project VEGA 1/0874/14: Use of neuromarketing in visual merchandising of food industry. The main aim of our articele is through the selected statistics methods, to analyse an impact of sustainability on consumer decision and the processes in doing a good business in final visual merchandising. Through Apriori and association rules methods, we modelled a prototype of sustainable consumer on the basis of our questionnaire research, done in 2013 year and we mention a consumer behavior to food waste. |
| first_indexed | 2024-04-12T22:45:21Z |
| format | Article |
| id | doaj.art-e6578dfe172b49e7b72d154482c541a3 |
| institution | Directory Open Access Journal |
| issn | 1339-3367 |
| language | English |
| last_indexed | 2024-04-12T22:45:21Z |
| publishDate | 2014-06-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Visegrad Journal on Bioeconomy and Sustainable Development |
| spelling | doaj.art-e6578dfe172b49e7b72d154482c541a32022-12-22T03:13:34ZengSciendoVisegrad Journal on Bioeconomy and Sustainable Development1339-33672014-06-0131394510.2478/vjbsd-2014-0008Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail SectorPaluchová Johana0Prokeinová Renáta Benda1Slovak University of Agriculture in Nitra, SlovakiaUniversity of Agriculture in Nitra, SlovakiaContext of sustainable consumption is based on conscious and rational behaving consumer. The retail industry, from suburban big-box stores to boutique shops, is among the most public of industries. Retailers employ millions and directly enable most consumer purchases. As such, they are in a unique position to advance sustainability by educating consumers and offering products with recycled content, durability, and ethical supply chains. In this article, we write about what leading retailers are doing or not doing to advance principals of sustainability in the products or services they sell, and how the consumers sustainably thing. The article is a part of Scientifics project VEGA 1/0874/14: Use of neuromarketing in visual merchandising of food industry. The main aim of our articele is through the selected statistics methods, to analyse an impact of sustainability on consumer decision and the processes in doing a good business in final visual merchandising. Through Apriori and association rules methods, we modelled a prototype of sustainable consumer on the basis of our questionnaire research, done in 2013 year and we mention a consumer behavior to food waste.https://doi.org/10.2478/vjbsd-2014-0008sustainable consumptionresponsible consumptionretail merchandisingaprioriassociation rulesfood waste |
| spellingShingle | Paluchová Johana Prokeinová Renáta Benda Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector Visegrad Journal on Bioeconomy and Sustainable Development sustainable consumption responsible consumption retail merchandising apriori association rules food waste |
| title | Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector |
| title_full | Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector |
| title_fullStr | Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector |
| title_full_unstemmed | Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector |
| title_short | Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector |
| title_sort | creation of responsible behavior and impact on sustainable customer buying behavior in retail sector |
| topic | sustainable consumption responsible consumption retail merchandising apriori association rules food waste |
| url | https://doi.org/10.2478/vjbsd-2014-0008 |
| work_keys_str_mv | AT paluchovajohana creationofresponsiblebehaviorandimpactonsustainablecustomerbuyingbehaviorinretailsector AT prokeinovarenatabenda creationofresponsiblebehaviorandimpactonsustainablecustomerbuyingbehaviorinretailsector |