MSMEs’ Strategy for Delivering Messages through TikTok Content
Competition between large companies and small businesses such as Micro, Small, and Medium Enterprises (MSMEs) is unavoidable. Quoting from previous research, MSME actors lack knowledge, funding, and time which may hamper their marketing communications. Content marketing through TikTok is now an opti...
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| Format: | Article |
| Language: | English |
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Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2022-01-01
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| Series: | Jurnal Aspikom |
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| Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/996 |