Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region

Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region

Abstract Consumers, whether more or less consciously, attach their identity to places in order to give meaning to their lives. In this research, we discuss the process by which consumers attach their identity to commercial settings, based on the extended self and place attachment theories. Through o...

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Bibliographic Details
Main Authors: VITOR MOURA LIMA, RAFAEL CUBA MANCEBO, LUÍS ALEXANDRE GRUBITS DE PAULA PESSÔA, ALESSANDRA DE SÁ MELLO DA COSTA
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas 2020-10-01
Series:Cadernos EBAPE.BR
Subjects:
Extended Self
Place Attachment
Commercial Settings
Semiotics
Brazil
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512020000300609&tlng=en

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http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512020000300609&tlng=en

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