An Online Experiment Evaluating the Effects of Social Endorsement Cues, Message Source, and Responsibility Attribution on Young Adults’ COVID-19 Vaccination Intentions
Adopting the theory of planned behavior framework, this online experiment investigated the effects of social endorsement cues, message source, and responsibility attribution on young adults’ perceptions of COVID-19 vaccination and intentions to get vaccinated. Four major findings were identified. Fi...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2022-04-01
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Series: | SAGE Open |
Online Access: | https://doi.org/10.1177/21582440221093046 |