An Online Experiment Evaluating the Effects of Social Endorsement Cues, Message Source, and Responsibility Attribution on Young Adults’ COVID-19 Vaccination Intentions

Adopting the theory of planned behavior framework, this online experiment investigated the effects of social endorsement cues, message source, and responsibility attribution on young adults’ perceptions of COVID-19 vaccination and intentions to get vaccinated. Four major findings were identified. Fi...

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Bibliographic Details
Main Authors: Li Chen, Chuqing Dong, Yafei Zhang
Format: Article
Language:English
Published: SAGE Publishing 2022-04-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440221093046