SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING

SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING

Neuromarketing (NM) is a relatively new area of marketing that involves innovative technological changes in the marketing research process and the tools and methods used. Considering the novelty of the domain, the subject of the study is chosen to be articles published in scientific literature desc...

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Bibliographic Details
Main Authors: Lina Pilelienė, Ahmed H. Alsharif, Ibrahim Bader Alharbi
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2022-12-01
Series:Baltic Journal of Economic Studies
Subjects:
advertising
bibliometric analysis
marketing
neuromarketing
WoS database
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/1973

Internet

http://baltijapublishing.lv/index.php/issue/article/view/1973

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