Comprehensive Correlation Analysis of Customer-Centric Brand Equity of Sareyn Tourist Destination
In a highly competitive tourism market, marketers aim to increase their brand equity by focusing on key factors as the brand equity dimensions. The degree of correlation between these dimensions makes the evaluation of tourists from one dimension also overshadow other dimensions, This issue is of pa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2018-06-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_9021_d1d28d91c904cd7730880e1f0f1015ba.pdf |