Eliciting vulnerable consumers’ preferences for redundant vs. organic and functional claims: Experimental auction studies among young and older adults

Eliciting vulnerable consumers’ preferences for redundant vs. organic and functional claims: Experimental auction studies among young and older adults

The growing use of redundant claims on food products pose a risk for organic and functional food producers among others, as it can mislead consumers in their products’ evaluations. Redundant claims refer to marketing statements that highlight qualities or attributes that are expected or should be in...

Full description

Bibliographic Details
Main Authors: László Bendegúz Nagy, Riccardo Vecchio, Gerarda Caso, Burak Atilla Eren, Brigitta Unger-Plasek, Zoltán Lakner, Laura Pfeiffer, Orsolya Tompa, Zsuzsánna Bogóné Tóth, Bianka Bognár, Orsolya Fehér, Ágoston Temesi
Format: Article
Language:English
Published: Elsevier 2024-03-01
Series:Journal of Agriculture and Food Research
Subjects:
Apple juice
Organic food
Functional food
Willingness to pay
Field experiment
Online Access:http://www.sciencedirect.com/science/article/pii/S2666154323004325

Internet

http://www.sciencedirect.com/science/article/pii/S2666154323004325

Similar Items