Understanding Chile Pepper Consumers’ Preferences: A Discrete Choice Experiment

U.S. per-capita chile consumption and foreign imports have increased over the last twenty years while domestic production has fallen. To maintain market share, U.S. chile producers must increase crop revenues and/or decrease production expenses. A better understanding of U.S. consumer preferences re...

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Bibliographic Details
Main Authors: Jay Lillywhite, Chadelle Robinson
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Agriculture
Subjects:
Online Access:https://www.mdpi.com/2077-0472/13/9/1792