Vitamin D-enhanced pork meat consumers’ purchase intention: an exploratory case study in Spain
Abstract: This paper investigated if Spanish consumers would be willing to consume vitamin D-enhanced pork meat from animals fed on mushrooms treated with ultraviolet (UV) light. The questionnaire briefly explained the context of the study (vitamin D deficiency) and asked the consumers to choose ans...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Instituto de Tecnologia de Alimentos (ITAL)
2021-11-01
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Series: | Brazilian Journal of Food Technology |
Subjects: | |
Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-67232021000100472&tlng=en |