Vitamin D-enhanced pork meat consumers’ purchase intention: an exploratory case study in Spain

Abstract: This paper investigated if Spanish consumers would be willing to consume vitamin D-enhanced pork meat from animals fed on mushrooms treated with ultraviolet (UV) light. The questionnaire briefly explained the context of the study (vitamin D deficiency) and asked the consumers to choose ans...

Full description

Bibliographic Details
Main Authors: Begoña Panea, Guillermo Ripoll
Format: Article
Language:English
Published: Instituto de Tecnologia de Alimentos (ITAL) 2021-11-01
Series:Brazilian Journal of Food Technology
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-67232021000100472&tlng=en