Vitamin D-enhanced pork meat consumers’ purchase intention: an exploratory case study in Spain
Abstract: This paper investigated if Spanish consumers would be willing to consume vitamin D-enhanced pork meat from animals fed on mushrooms treated with ultraviolet (UV) light. The questionnaire briefly explained the context of the study (vitamin D deficiency) and asked the consumers to choose ans...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto de Tecnologia de Alimentos (ITAL)
2021-11-01
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| Series: | Brazilian Journal of Food Technology |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-67232021000100472&tlng=en |
| _version_ | 1818945796350935040 |
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| author | Begoña Panea Guillermo Ripoll |
| author_facet | Begoña Panea Guillermo Ripoll |
| author_sort | Begoña Panea |
| collection | DOAJ |
| description | Abstract: This paper investigated if Spanish consumers would be willing to consume vitamin D-enhanced pork meat from animals fed on mushrooms treated with ultraviolet (UV) light. The questionnaire briefly explained the context of the study (vitamin D deficiency) and asked the consumers to choose answers with which they were most in agreement (non-enriched meat, enriched meat with synthetic vitamin D or enriched meat with vitamin D from UV-irradiated mushrooms). A survey was conducted to 400 non-vegan nor vegetarian consumers in Aragón (Spain) by direct invitation. Sampling was carried out in a random and stratified manner, by province, gender and age group using the Aragón population data for 2017 (INE). Some sociodemographic, health and consumption habit data were requested. Most consumers preferred non-enriched meat. Treatment with UV-irradiated mushrooms was rejected by most consumers, and the consumers who presented any willingness to buy meat enriched with UV-irradiated mushrooms were in the youngest age group. |
| first_indexed | 2024-12-20T08:04:48Z |
| format | Article |
| id | doaj.art-e689317f252544fe8e2eeef4eb614dcc |
| institution | Directory Open Access Journal |
| issn | 1981-6723 |
| language | English |
| last_indexed | 2024-12-20T08:04:48Z |
| publishDate | 2021-11-01 |
| publisher | Instituto de Tecnologia de Alimentos (ITAL) |
| record_format | Article |
| series | Brazilian Journal of Food Technology |
| spelling | doaj.art-e689317f252544fe8e2eeef4eb614dcc2022-12-21T19:47:26ZengInstituto de Tecnologia de Alimentos (ITAL)Brazilian Journal of Food Technology1981-67232021-11-012410.1590/1981-6723.10520Vitamin D-enhanced pork meat consumers’ purchase intention: an exploratory case study in SpainBegoña Paneahttps://orcid.org/0000-0002-0572-9509Guillermo RipollAbstract: This paper investigated if Spanish consumers would be willing to consume vitamin D-enhanced pork meat from animals fed on mushrooms treated with ultraviolet (UV) light. The questionnaire briefly explained the context of the study (vitamin D deficiency) and asked the consumers to choose answers with which they were most in agreement (non-enriched meat, enriched meat with synthetic vitamin D or enriched meat with vitamin D from UV-irradiated mushrooms). A survey was conducted to 400 non-vegan nor vegetarian consumers in Aragón (Spain) by direct invitation. Sampling was carried out in a random and stratified manner, by province, gender and age group using the Aragón population data for 2017 (INE). Some sociodemographic, health and consumption habit data were requested. Most consumers preferred non-enriched meat. Treatment with UV-irradiated mushrooms was rejected by most consumers, and the consumers who presented any willingness to buy meat enriched with UV-irradiated mushrooms were in the youngest age group.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-67232021000100472&tlng=enVitamin D deficiencyDietConsumerMushroomIrradiationSurvey |
| spellingShingle | Begoña Panea Guillermo Ripoll Vitamin D-enhanced pork meat consumers’ purchase intention: an exploratory case study in Spain Brazilian Journal of Food Technology Vitamin D deficiency Diet Consumer Mushroom Irradiation Survey |
| title | Vitamin D-enhanced pork meat consumers’ purchase intention: an exploratory case study in Spain |
| title_full | Vitamin D-enhanced pork meat consumers’ purchase intention: an exploratory case study in Spain |
| title_fullStr | Vitamin D-enhanced pork meat consumers’ purchase intention: an exploratory case study in Spain |
| title_full_unstemmed | Vitamin D-enhanced pork meat consumers’ purchase intention: an exploratory case study in Spain |
| title_short | Vitamin D-enhanced pork meat consumers’ purchase intention: an exploratory case study in Spain |
| title_sort | vitamin d enhanced pork meat consumers purchase intention an exploratory case study in spain |
| topic | Vitamin D deficiency Diet Consumer Mushroom Irradiation Survey |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-67232021000100472&tlng=en |
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