A BIBLIOMETRIC ANALYSIS OF SCIENTIFIC PRODUCTION CONCERNING ONLINE CONSUMER REVIEWS AND THE SALE OF HOME APPLIANCES
Nowadays, online customer evaluations have developed as an essential source of information for both businesses and consumers, replacing and augmenting previous modes of communication. The goal of this work is to perform a bibliometric analysis to investigate the scientific production surrounding onl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2022-01-01
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| Series: | Management & Marketing |
| Subjects: |